Fairway's Triangle East division covers 33 North Carolina counties that make up the three designated markets anchored by Raleigh-Durham, one of the fastest-growing markets in the United States.

Within these markets are several strategic military complexes: Fort Bragg-Pope AFB in Fayetteville, home of the 101st Airborne STRAC force; Jacksonville, home to Camp Lejeune MCAF; Cherry Point MCAS in Havelock-New Bern; and Seymour Johnson AFB in Goldsboro. These complexes generate in excess of $10 billion annually to this region's economy.

The area comprised of Morehead City to Wilmington, the state's beautiful beaches and resort areas, supports an expanding tourism industry. This area continues to develop first-class golf and retirement communities that rival many on the East Coast.

The total effective buying income of this region grew in 2001 to $57 billion with a household median income of $33,399, making the region a prime target for major advertisers. Retail sales in these markets have surpassed $33 billion.

The Triangle continues to grow at an average of 28 percent annually, with a current population of 1.2 million.

Fairway's full-service outdoor plant with its mix of posters, rotating bulletins, permanent bulletins and mobile billboards can meet the put-of-home needs of any advertiser.