Coastal Senior serves the active senior marketplace of Coastal Georgia and South Carolina with emphasis on the communities of Savannah, Ga., Hilton Head Island, S.C., and Bluffton, S.C.

The free, monthly tabloid has a total circulation of 30,000. More than 18,000 of those copies are direct-mailed to demographically selected households in the region, including every household in Sun City, S.C.

Typical Coastal Senior readers are over age 50 and homeowners with household incomes in excess of $50,000.

The publication, founded in February 1994, delivers content that profiles area seniors and addresses issues pertaining to senior lifestyles, health, elder rights, travel, computing and senior-specific events in the region.